Bolia.com: No One Lives Like You

This case study explains how Bolia, a furniture company, responded to a financial crisis in Scandinavia by changing its brand strategy.

Bolia.com: No One Lives Like You

Campaign details

Brand: Bolia.comAgency: UncleGreyAdvertiser: Bolia.comCountry: Denmark

Selling Sofas in a Financial Meltdown

Bolia.com is a company that designs and sells modern furniture by leveraging a unique business concept to seamlessly integrate physical retail stores with an integrated e-commerce offering. The company was founded in the year 2000 and was built on an omni-channel approach to retailing.

When the financial crisis hit Scandinavia it had an immediate and dramatic effect on consumer consumption across a wide range of categories. Market conditions changed overnight and one of...

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