UPS: United problem solvers

This case study explains how UPS, the package delivery company, shifted its communications to focus on problem solving to appeal to small and medium sized businesses in the UK and Germany.

UPS: United problem solvers

Campaign details

Brand: UPSAgency: Ogilvy & MatherAdvertiser: United Parcel Service of America, Inc (UPS)Country: United Kingdom

Campaign Background & Summary

United Parcel Service (UPS) is the world's largest package delivery company serving over 220 countries and territories worldwide. To meet customers' evolving needs UPS had significantly expanded its capabilities to include more than package delivery, with sophisticated logistics and distribution capabilities enabling companies to expand their businesses into new global markets.

UPS was founded in the USA in 1907. In 1976 it started operations in Germany, its first market...

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