The new Opel Astra upsets the luxury class
Campaign details
Brand: Opel AstraAgency: Scholz & FriendsAdvertiser: Adam Opel AGCountry: Germany
Campaign Background & Summary
In its 25 year long history the Opel Astra was sold millions of times. After decades of growth, sales of Opel's most important volume model have plummeted dramatically between 2009 and 2014. The growth of other models could not compensate for this decline, since the Astra made up a quarter of Opel's total sales. The company's former flagship had turned into its biggest challenge.
The issue: Both the Opel...