Emirates NBD: An Uber Ramadan

This case study shows how Emirates NBD, a financial services brand, partnered with Uber to deliver customer benefits during Ramadan and increase brand awareness and equity in UAE.

Emirates NBD: An Uber Ramadan

Tahaab Rais and Sameer Islam

Campaign Details

Brand: Emirates NBDBrand Owner: Emirates NBDLead Agency: FP7/DXB ( A part of McCann Worldgroup)Country: United Arab EmiratesIndustry: Banks, credit cards, loansChannels used: Direct marketing, Mobile apps, Newspapers, Other, ambient media, Social media, Sponsorship - media, Websites, microsites, Word of mouth, advocacyBudget: Up to 500k

Executive Summary

Ramadanis a month when people in the United Arab Emirates fast from dawn to dusk. And at dusk, via Iftar (breaking of the fast at dusk), they eat...

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