Nescafé CaféViet: Be The Man - The New Way For Vietnamese Men To Express Their Masculinity
Campaign Details
Brand: Nescafé CaféVietBrand Owner: Nestlé, VietnamLead Agency: Zenith, Vietnam; Publicis, VietnamContributing agencies: Performics, Vietnam; BHD, VietnamCountry: VietnamBudget: 500k - 1 million
Executive Summary
Vietnamese men love strong coffee and Nescafé CaféViet is a strong, authentically Vietnamese coffee that targets men. Nescafé CaféViet was experiencing increasing pressure from new and agile competitive coffee brands eating into CaféViet's market share.
In order to strengthen its connection with men and contemporise its...