PepsiCo: UEFA Champions League
Campaign Details
Brand: Lay's, Pepsi, Gatorade, Doritos, Lipton, 7UpBrand Owner: PepsiCoLead Agency: Fuse Sport + EntertainmentContributing agencies: OMD; World of Initials; AMV BBDO. JaywingCountry: GlobalIndustry: Bottled waters, carbonated soft drinks, Energy drinks, Savoury snacks, potato chipsChannels used:Content marketing, Events & experiential, Games & competitions, Mobile & apps, Online display, Online video, Outdoor, out-of-home, Packaging design, Point-of-purchase, in-store, Print - general, unspecified, Product placement, Product sampling, Public relations, Radio, Search, Social media, Sponsorship - event, property, Sponsorship...