National Health Insurance Company Daman: A print ad that gave people in the UAE some much needed Vitamin D
Campaign details
Brand: DamanBrand owner: DamanLead agency: FP7/DXB (part of McCann Worldgroup)Country: UAEIndustry: Healthcare services, providers, InsuranceChannels used: Content marketing, Magazines - business, trade, Magazines - consumer, Print - general, unspecified, Social media, Websites & microsites, Word of mouth, advocacyBudget: Up to 500k
Executive summary
In a time of integrated media platforms and experiential ideas, we used a conventional, traditional medium in an unconventional and innovative way....