Mastercard: A Priceless Delivery
Campaign details
Brand: MastercardBrand owner: MastercardLead agency: FP7/DXB (part of McCann Worldgroup)Country: UAEIndustry: Banks, credit cards, loansChannels used: Content marketing, Events & experiential, Online video, Outdoor, out-of-home, Social media, Websites & microsites, Word of mouth, advocacyBudget: Up to 500k
Executive summary
The crisis in the Middle East has led to many displaced families and many more underprivileged children. Delivery of food to these areas faces many obstacles and challenges. People want to help, but sometimes the gulf between those who have...