American Cancer Society: Advantage Humans
Agency: DDB Chicago
Summary
Cancer as we know it cannot be cured. The war will never end; the fight will continue on. Once we'd been humbled by this truth, we executed a strategy for the American Cancer Society that is now effectively redefining what success looks like in that war.
After many years of contributing to, and following the conventional approach, we knew we had look at a totally different way of fueling optimism and building hope. This story is about Advantage Humans -the beginning of an end in some ways, but...