BMW: Driving Moments That Matter
Campaign details
Brand: BMWAgency: CadreonCategory: Location BasedRegion: NA
Objective
Automobile manufacturer BMW needed to drive more prospective consumers into dealerships. With just 339 regional BMW dealerships in the U.S, and only 1% of internet users identified as luxury auto intenders, a persuasive connection with the audience had be made at the right moments to drive consumers into dealerships.
The challenge was two-fold:
- Efficiently Target a Niche Audience: We needed to identify and strategize for our niche audience as efficiently as possible.
- Drive Physical Action: In order to be...