Eir: No more POTS. The story of turning a brand around to live life on eir

This case shows how Eircom, an Irish telecoms giant, re-launched under a new brand name Eir, which energised the organisation, engaged the Irish people and helped to transform its prospects.

Eir: No more POTS. The story of turning a brand around to live life on eir

Agencies: DDFH&B and Vizeum

Introduction & Background

"Every so often in a generation you see an ad that comes on TV that you just go, 'God do you remember that ad'... and we have one, we found one and it has got this extraordinary piece of music and over the past fortnight the soundtrack to this TV ad for eir has captured the ears of everyone who has heard it... it's magnificent"

Ryan Tubridy, Late Late Show (October 2nd 2015)

On Thursday, September 16th,...

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