Burger King's bold brand reinvention
The Burger King is a highly unconventional brand mascot, right down from his oversized head and fixed grin to the fact he expresses a love for the restaurant chain's products without ever speaking.
Between 2003 and 2011, this anarchic figurehead – created in his contemporary guise by Crispin, Porter + Bogusky – engaged in mischievous advertising antics like pole dancing, invading apartments and climbing into bed with unsuspecting people, all in the name of sharing a passion for burgers, sandwiches and similar treats.
As it attempted to attract audiences other than young...