American Apparel Makes Big Data Work

The article covers how American Apparel, approaches consumer data analysis and customer centricity to drive more efficient targeting.

American Apparel Makes Big Data Work

Anna HamillWarc

"Nowadays people know the price of everything and the value of nothing," the iconic writer Oscar Wilde once wrote.

And for Thoryn Stephens, Chief Digital Officer at American Apparel, who cited the quote at Click Z Hong Kong recently, that sentiment has never been more applicable to how brands navigate the complicated world of big data and how it can add value to their business.

'There's no shortage of technology, there's no shortage of data, but there's really a shortage of stakeholders drawing value from that data and that technology," Stephens...

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