Successful strategies are agile and iterative
In the fast-changing marketing landscape, if organisations are to deliver on customer expectations, they need to be sufficiently agile to respond to customer insights and the dynamism afforded by digital channels to truly deliver a customer-centric marketing strategy using 'test and learn' through real customer interaction.
The Future of Strategy
This article is part of a collection of articles on the future of strategy. Read more.
Before attempting to comment on the future direction of marketing strategy, it's worth setting the context of where we, Deloitte Digital, sit...