Lowdown: Mobile ad formats
The mobile ad industry has come a long way since millions of primitive, low-res, untargeted banner ads first started being served across mobile screens. Those simple, crude, ineffective ads, which produced mostly accidental clicks, paved the way for the more sophisticated mobile data-driven ad formats with richer opportunities for marketers.
Mobile video ads
Mobile video ads are an ideal platform for increasing brand awareness, supporting lead generation and increasing engagement. In the US alone, digital video ad spending is forecast to reach $28 billion in 2020, up from $9.9 billion in 2016.
Digital...