Measurement of objectivity and subjective speed of inflation.

This paper is devoted to the discussion of high inflation economies dominated in most countries of Eastern Europe and the former Soviet Union on the choice of marketing strategy and the ways to measure the speed of inflation.

Measurement of the Objective and Subjective Speed of Inflation

Anna V. Andreenkova Institute for Comparative Social Research Ltd. (CESSI), Russia

INTRODUCTION

Eastern Europe in time of economic reforms

Most countries of Eastern and Central Europe as well as most states of the former Soviet Union have experienced rapid economic and political reforms during the last 5 years. This has resulted in increased budget deficits, deflation of the local currency and a high inflation rate. Although the absolute rate of inflation differs from country to country, relative influence of inflation on purchasing behavior and development of the market economy is...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands