Bajirao Mastani: MET – Movie Effectiveness tracker
Campaign details
Brand owner: EROS InternationalLead agency: MindshareBrand: Bajirao MastaniCountry: IndiaIndustry Films & moviesBudget: Up to 500k
Executive summary
Indian Cinema has celebrated 100 years in 2012. Popularly known as Bollywood, it is one of the largest centers of film production in the world with 1500+ movie releases year-on-year across 3000+ screens and an annual audience of over 3 billion.
Records-after-records in the box-office collections are being broken within the blink of an eye. With 100 crore box-office barriers being crossed within...