OfficeMate: The World's Happiest Office
Campaign details
Brand owner: OfficeMateLead agency: Ogilvy & Mather Advertising BangkokBrand: OfficeMateCountry: ThailandIndustry Department stores, Electrical retail, Furniture & furnishings retail, Online retailMedia: Online video, Outdoor, out-of-home, Social media, Word of mouth, advocacyBudget: Up to 500k
Executive summary
We're selling anything office related. Who gets excited about staplers or cleaning mobs?
We get that our client and agency team love the brand with a passion that few share. So how did we find a way to overcome that minor attention deficit disorder...