Paper Boat: Drinks and Memories
Campaign details
Brand owner: Hector Beverages Pvt. Ltd.Lead agency: MullenLowe Lintas GroupBrand: Paper BoatCountry: IndiaIndustry Fruit & vegetable juicesMedia: Newspapers, Online video, Product sampling, Radio, TelevisionBudget: 1 - 3 million
Executive summary
This is a tale of how a small, unknown beverage brand rekindled the love for traditional drinks vis-a-vis global brands, and in the process brought to life a slice of history.
'Paper Boat,' a brand from Hector Beverages, set out to create more than a ripple in the cluttered beverages...