Comfort Pure SofTest
Campaign details
Brand: ComfortBrand owner: UnileverLead agency: Ogilvy and Mather (Singapore) Pte LtdCountry: VietnamIndustry: Laundry productsMedia: Internet - display, Online video, Social mediaBudget: Up to 500k
Executive summary
How do you convince an audience disinterested in your product's benefit to give you four million euros, without trade support? This is a story about how entertaining mums – when everyone tells you to inform them – helped a fabric conditioner to double its growth using digital channels only… and in the process demonstrate that consumer...