Cadbury 5star: Stay Cool, Stay Lost
Campaign details
Brand owner: Mondelez India Foods Private LimitedLead agency: Ogilvy & Mather, IndiaBrand: Cadbury 5starCountry: IndiaIndustry ConfectioneryMedia: Integrated, Internet - display, Outdoor, out-of-home, Social media, TelevisionBudget: 1 - 3 million
Executive summary
Cadbury 5star is one of India's leading chocolate brands with a legacy of over 40 years. It is a combination of chocolate, nougat and caramel. These ingredients make it chewy and a tad sticky. You have it give it your full attention when you eat it. Targeted at...