OMO: Kids return youth this Tet

This case study describes how OMO, Vietnam's leading detergent brand, ran a brand campaign that promoted family values.

KIDS RETURN YOUTH THIS TET

Campaign details

Brand owner: Unilever Lead agency: MullenLowe SingaporeBrand: OMOCountry: SingaporeIndustry Laundry productsMedia: Content marketing, Newspapers, Online video, Outdoor, out-of-home, Print - general, unspecified, Public relations, Social media, TelevisionBudget: Up to 500k

Executive summary

When nations develop, cultural identities can suffer and foundational values are left behind unconsciously. Vietnam is no stranger to this circumstance, currently experiencing rapid growth where the lure of the new and shiny puts cultural values at risk of being forgotten.

TET is as much a celebration of...

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