Verizon CMO, Diego Scotti, on evolving to meet a new breed of customer
In October 2014, Diego Scotti had only been on the job a few hours when his boss summoned him in for a chat.
Lowell McAdam, chairman and chief executive officer at Verizon Communications, the largest wireless telecommunications services provider in the U.S. and a global powerhouse, was excited to put his prized recruit to work. For Scotti, the 18 months following that conversation would prove to be dizzying, marked by a bold transition that would take Verizon from being recognized primarily as a phone company...