Healthcare marketing: The US healthcare ecosystem
The challenging landscape in pharma marketing today requires a full understanding of complex healthcare ecosystems – the customers, cultures, connectivity, competition and companies involved in it. Handled well, this era of change has the ability to deliver better patient outcomes, lower healthcare costs and a better customer experience that improves trust, satisfaction and loyalty.
Healthcare Marketing
This article is part of a collection of articles on healthcare marketing. Read more.
As the US healthcare system strives to elevate quality care, for everyone, while reducing...