Healthcare marketing beyond the pill: Moving to a patient-centric added-value marketing approach
To keep pace with the expectations of consumers and widen its scope, the pharmaceutical industry needs to move to a patient-centric added-value marketing approach that offers patients greater support, a healthier lifestyle and better outcomes. Failing to respond to patients' wider needs risks the tech giants moving in and taking over the core relationship.
Healthcare Marketing
This article is part of a collection of articles on healthcare marketing. Read more.
Pharmaceutical marketing and advertising is currently in a difficult phase....