Wells Fargo: Learning sign language
Client: Wells Fargo Agency: BBDO SF
Summary
This case study by Wells Fargo & Company, an international banking and financial services holding company headquartered in San Francisco, highlights the bank's image of striving to work together as community. The campaign accomplished this by way of a series of nine effective and emotionally charged videos of people working in a diverse community and benefiting from the bank's help. The challenge was to infuse meaning into "Together", a term that had become vastly overused. It was not enough to show togetherness, the viewer had...