The National Lottery UK: Creating a richer nation
Summary
This is a story of 21 years of advertising delivering vast benefit to the nation.
The National Lottery was established in 1994 to raise funds for Good Causes, specifically charity, health, education, environment, sports, arts and heritage.
Since then, it has become one of the UK's biggest FMCG brands, in the most recent year generating £7.2 billion of sales, with £1.7 billion of this being given to Good Cause projects.
The contribution of advertising...