Bolia.com: Selling sofas in a financial meltdown

This case study describes how Bolia.com, a Danish furniture retailer, created an emotional campaign that positioned furniture as a statement of personality and returned the company to profit.

Bolia.com: Selling sofas in a financial meltdown

Principal authors: Matthew Gladstone, Lars Samuelsen and Josephine Winther-Poupinel, Uncle GreyContributing author: Mark Stockdale, The Effectiveness Partnership

Background

This is the story of how a Scandinavian retailer selling beautiful furniture faced ugly commercial ruin through no fault of their own. Their marketing brilliance was to keep their head when all about them were losing theirs, but time was against them and the resulting campaign had less than two years to turn the business around …

Bolia.com is a furniture retailer, founded in Aarhus, Denmark in 2000. It's a youthful brand and...

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