Chat bots & customer experience: What brands need to know
As marketers have access to more consumer data than ever before, brand development and effective analytics have become increasingly intertwined.
Message-based interactions offer brands the opportunity to connect the mobile-first generation with more personalised communications.
But for many marketers, though the emerging platform offers exciting potential, it's not that easy. While brands are keen to harvest as much data as possible for their audiences, consumers – worn down by constant demands for their personal information by untrustworthy third parties – often don't want to give it...