Save the Children: Making embarrassing knitwear into something to be proud of
Summary
In the wake of the financial crisis, 2012 was one of the toughest times to be a charity. With Brits giving less, and more charities competing for every pound. Save the Children needed to find a way to engage new supporters. Pulling on a thread of culture. Save the Children took a guilty pleasure (festive pullovers), and turned it into a powerful fundraising and support-generating machine. From a tiny meme to a...