American Standard: Making toilets matter

This case study describes a campaign from American Standard, a US manufacturer of kitchen and bath products, who leveraged the life-saving properties of sanitation, whilst showing the power of their Champion toilet.

American Standard: Making toilets matter

Agency: 22squared

Year: 2014

Campaign summary

This case study is about how American Standard, a leading North American manufacturer of bath and kitchen products, with their Flush For Good campaign, showcased the strength and durability of their Champion toilet, while getting consumers directly involved in their company's mission to improve worldwide sanitation. It met its goals by:

  • Raising the standard of daily living at home, at work and around the world
  • Supplying an estimated 2.5 million Bangladesh residents with an opportunity to improve their quality of life because of SaTo donations
  • Raising Champion's sales by...

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