American Standard: Making toilets matter
Agency: 22squared
Year: 2014
Campaign summary
This case study is about how American Standard, a leading North American manufacturer of bath and kitchen products, with their Flush For Good campaign, showcased the strength and durability of their Champion toilet, while getting consumers directly involved in their company's mission to improve worldwide sanitation. It met its goals by:
- Raising the standard of daily living at home, at work and around the world
- Supplying an estimated 2.5 million Bangladesh residents with an opportunity to improve their quality of life because of SaTo donations
- Raising Champion's sales by...