Time-honoured categories are ripe for disruption
Industries that never dreamed of being disrupted have seen the likes of Uber and Airbnb rewrite their categories' rulebooks. These challenger brands are successful because they've uncovered innovative ways to connect, transform and fulfil people's lives by innovating, proving that no industry, not even the most established or successful, is immune to a more relevant, user-centric approach.
A category waiting to be tipped over
Paint is a global, billion-dollar industry, but the time has come for a leader to step up and be brave enough to shift the conversation from its...