AI and creativity: Why planners should embrace machine learning
Joseph CliftWarc
Strategy vs Robots, an event organised by the UK Account Planning Group (APG) and held in London in May 2016, attracted a broad variety of agency planners. The audience seemed better acquainted with the first word in the event's title than the last: an informal poll taken by Dom Boyd, head of strategy at adam&eveDDB and chair of the APG, showed that only a small minority had taken a science- or mathematics-related degree at university.
Rushi Bhavsar (Image source: APG)
Planner and data scientist Rushi Bhavsar,...