Vodafone Egypt: Fakka
JWT Cairo
Objectives
In Egypt, around 76% of Telecom customers are prepaid users. Due to the stagnant nature of the market that's dominated by your standard recharge cards (ranging from $1.12-$11.26), 60% of prepaid consumers carry multiple SIM cards to take advantage of the best promotion out there1.
In this era, everyone should be entitled to mobile empowerment. Now with 25.2 percent of the Egyptian population living below the poverty line and a further 23.7 hovering just above it2, we decided we wanted to give our prepaid mass segment the empowerment they deserve,...