All eyes on Asia's halal beauty market: What brands need to know
Elison Lim
The global Muslim population is expected to reach 2.6 billion, or 30% of the total world population, by 2050. By 2019, the annual global spending by Muslim consumers will reach an astronomical US$73 billion. Such growth – both in population and spending power – is making companies all over the world think more seriously about reaching the Muslim market.
Much of the action surrounding the growing Muslim market will take place in Asia, given that South Asia and Asia Pacific is home to 62.1% of...