HORUS: Views for the blind

This case study shows how Horus, a wearable devise for visually impaired people in Italy, devised a simple online video campaign to crowdfund their prototype product.

HORUS: Views for the blind

Agency: Y&R Italy

Objectives

Commercial Objective:

LUCA Nardelli and Saverio Mugia needed to raise funds quickly (at least 100k) in order to bring the Horus prototype to life and to potentially help over 285 million people around the world who live with blindness everyday.

Horus, a wearable device, is the ultimate solution to enable visually impaired and blind people to fully connect with the world. Using state of the art technology, Horus transforms visual information into vocal messages that the wearer can listen to. Composed of two parts; the first is a stand alone part...

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