HORUS: Views for the blind
Agency: Y&R Italy
Objectives
Commercial Objective:
LUCA Nardelli and Saverio Mugia needed to raise funds quickly (at least 100k) in order to bring the Horus prototype to life and to potentially help over 285 million people around the world who live with blindness everyday.
Horus, a wearable device, is the ultimate solution to enable visually impaired and blind people to fully connect with the world. Using state of the art technology, Horus transforms visual information into vocal messages that the wearer can listen to. Composed of two parts; the first is a stand alone part...