This report describes how food brands have leveraged consumer insights to effectively engage with Moms and families in the United States and North America.
1. Moms are looking for 30-minute solutions to mealtimes
Knorr, the Unilever-owned savoury foods brand, used qualitative and quantitative research to uncover key insights about its target audience – Canadian mothers with children under 12.
2. Issues beyond food, such as child development, can be a key purchase driver
Kellogg's, the cereal manufacturer, embarked upon a shopper marketing campaign to engage with, and drive sales, among Walmart's core shopper: budget-conscious moms with a young family. Kellogg's...