Three ways to make personalisation more personal
Danish Chan, Grey Group Australia
How should marketing adapt to the era of personalisation?
This essay was entered into The Admap Prize 2016. For more information visit the Prize page.
There's this awkward moment at a party. We all know this moment. A guy from across the room gives you a knowing smile and starts to walk towards you. You smile back, racking your brain for who this person could be. Have you met before? Maybe? It must have been years ago.
Before you know it, he's standing in front...