OGX Beauty: Bad ass hair day
Campaign details
Brand: OGXBrand owner: Vogue InternationalLead agency: 22squaredCountry: United StatesIndustry: Hair careChannels used: Content marketing, Internet - display, Internet - microsites, Internet - search, Online video, Social media, Word of mouth, advocacyMedia budget: 500k - 1 million
Executive Summary
Big beauty brands have an ugly habit of telling women what to change about their hair. But OGX is not a big beauty brand. So we set out to change women's mindsets. We encouraged them to rock the look...