Monster Worldwide: Leveraging Facebook as a performance medium
Nisha Kapoor, Mithun Mukherjee, Alisha Gupta and Disha Baral
Campaign details
Brand: MonsterBrand owner: Monster IndiaLead agency: OMDContributing agencies: FacebookCountry: IndiaIndustry: Employment, recruitment, staff, Websites, online services, appsChannels used: Social mediaMedia budget: Up to 500k
Executive Summary
Monster wanted to explore new avenues in order to increase the overall reach and conversions for Monster in an innovative way. Monster has always focused on search like other performance-based clients since it happens to generate quality registrations.
The challenge...