DELL Germany: Revenge of the IT nerds - DELL take IT easy
Campaign details
Brand: DELL GermanyBrand owner: DELL GmbHLead agency: MediaCom Beyond Advertising, MediaCom Agentur für Media-Beratung GmbH Contributing agencies: NetPress GmbH & Co, Hogarth Worldwide Ltd.Country: GermanyIndustry: Information technology, high-techChannels used: Content marketing, Games & competitions, Internet - display, Mobile & apps, Online video, Outdoor, out-of-home, Print - general, unspecified, Public relations, Social mediaMedia budget: 500k - 1 million
Executive Summary
The challenge was...