Lowdown: RTMP vs. HTTP

Karen Boswell

This short article discusses the two competing content delivery systems available to marketers.

Lowdown: RTMP vs. HTTP

Karen Boswelladam&eveDDB

As the demand to reach consumers 'in the moment' increases, the question of streaming vs. downloading comes up more often. There are two key ways to deliver content quickly, safely and effectively, live or close to live, that allow for governance without losing content quality. The first is to use an RTMP (Real-Time Messaging Protocol) feed, which takes input from a source, like a camera, and delivers it via encoder to a CDN (content delivery network). The CDN will distribute the content in its correct format to your chosen channel or network. The...

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