Digital Out-of-Home Buyer’s Guide: How to reach the on-the-go consumer

This report looks at digital out-of-home (OOH) advertising, a dynamically served visual medium that reaches customers on the move, with ads that are targeted, un-skippable, and always above the fold.
  • As it becomes increasingly challenging to reach today’s consumer in the fragmented media landscape, the effectiveness of digital out-of-home advertising has become more significant to brand marketers.
  • Consumers are more mobile than ever – increasing the visibility of out-of-home media; 60% of consumers' digital media time is now spent on smartphones, tablets, and apps.
  • OOH ad spend was $7 billion in 2014, representing a growth rate of 1.1%; the industry has seen consecutive revenue growth for the past 19 quarters, attributed to OOH's ability to effectively connect with local consumers.
  • With full motion video, dynamic real-time content,...

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