Snake oil: why in-store advertising should not be ignored
Never before in the history of Marketing has there been an environment where advertising has as many platforms to speak to shoppers and consumers. Beyond those advertising vehicles, there are mechanisms to track those platforms and get feedback from the same audience for whom the advertising is directed to. Many have likened this environment to the "Wild West" - where justice and day-to-day life were governed by boundaries that were fluid and subjective. I am submitting the following observations and recommendations to the 2016 Re!Think attendees as a way to focus...