Four trends transforming Asian financial marketing in 2016
Anna Hamill
"Every aspect of the financial services value chain will be disrupted in some respect"
The continued 'unbundling' of the traditional bank, increased innovation, a switch in power between service providers and users and China's dynamic financial landscape are set to be the major driving forces in Asia's financial services sector in 2016.
Asia'stransforming financial services industry, and parallel changes in consumer behavior, are raising important questions for service providers that go to the very heart of the business.
In 2015, many financial providers are struggling to evolve at the same...