How (and where) IBM's Watson is reshaping marketing
Geoffrey Precourt
What value did IBM find in buying the Weather Company? Or, more precisely, what return does the thought-leadership enterprise expect to get for its $1 billion investment?
"Data," is the one-word response from Jon Iwata, IBM Corp. SVP/Marketing and Communications. Or, more precisely, data that can be fed into the cognitive resource that a computer has become. (Think IBM's Watson up against "Jeopardy" champions in 2011; multiply that intuitive computer skill "by a factor of ten and you're up to date with cognitive computing.")
"Where does the Weather Co. get...