Halo Purely For Pets: #HaloFeeditForward
This campaign was created in an effort to raise brand awareness of Halo's mission to provide holistic, nutritional health to EVERY pet. Which means a belief in giving pets the finest quality ingredients as well as providing that same nutrition to shelter pets. Passionate pet parents were the target. This audience floods their social channels with pictures of their pets and are discriminating in terms of providing the very best nutrition and care for their animals. The campaign, quite simply, built on that channel behavior by asking people to share a photo of their pet...