Adstats: International Ad Forecast

This brief article rounds up the international forecasts for 2016.

Adstats: International Ad Forecast

Total adspend, based on 12 key markets, is expected to rise by 4.5% in 2016 to US$414.1bn, according to Warc's latest International Ad Forecast. India is expected to record the fastest year-on-year growth on 13%, but should only take a 1.8% share of total spend (US$7.6bn). the US is forecast to account for a 42.3% share (US$175bn) following 4.9% growth this year. Internet is expected to be dominant in half of the 12 markets, taking in excess of 45% of spend in the UK and 50% in China. TV is set to be the biggest channel...

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