7 ways to engage sports fans
Dan DonnellySPORTS at SMG
Sports fans are inherently social and constant in their consumption of, and interaction with, sports content. Hence, sport presents a unique vehicle for engaging emotionally with consumer groups across the globe in deeper ways than just advertising.
Sports Marketing
This article is part of a collection of articles on how to engage with fans through sports marketing. Read more.
In the content kingdom, sports rule supreme. They are, to borrow a basketball phrase, the ultimate triplethreat: live, global, and social. The immersive nature of sports has led marketers...